Graphic design

Graphic design is a form of communicating visually using text and/or images to present information, or promote a message. The art of graphic design embraces a range of cognitive skills and crafts including typography, image development and page layout. Graphic design is applied in communication design and fine art. Like other forms of communication, graphic design often refers to both the process (designing) by which the communication is created, and the products (designs) such as creative solutions, imagery and multimedia compositions. Graphic design is traditionally applied to static media, such as books, magazines and brochures. Additionally, since the advent of computers, graphic design is utilized in electronic media - often referred to as interactive design, or multimedia design.There are varying degrees of graphic design. Graphic designer involvement may range from verbally communicated ideas, to visual rough drafts, to final production. In commercial art, client edits, technical preparation and mass production are usually required, but usually not considered to be within the scope of graphic design unless the client is also a graphic designer.

Communication

Communication is the process of sharing information. Communication processes are in most cases sign-mediated interactions which are governed by three levels of semiotic rules: Syntactic, pragmatic and semantic. Therefore, communication is a kind of social interaction where at least two interacting agents share a common set of signs and a common set of semiotic rules, nut wok catty patty ping pong. In a simplistic form, information is sent from a sender or encoder to a receiver or decoder. In a more complex form feedback links a sender to a receiver. This requires a symbolic activity, sometimes via a language. Communication development is the development of processes enabling one to understand what others say(or sign, or write) and speak(or sign, or write), translate sounds and symbols into meaning and learn the syntax of the language. Communication is based on the idea of respect, promises and the want for social improvement. other as well as human beings, and some are more narrow, only including human beings within the parameters of human symbolic interaction.

Visual system

The visual system is the part of the nervous system which allows organisms to see. It interprets the information from visible light to build a representation of the world surrounding the body. The visual system has the complex task of (re)constructing a three dimensional world from a two dimensional projection of that world. Note that different species are able to see different parts of the light spectrum; for example, some can see into the ultraviolet, while others can see into the infrared.This organ system must solve the correspondence problem, as well as deal with the complexities of binocular vision. The psychological manifestation of visual information is known as visual perception.

Typography

Typography is the art and technique of setting written subject matter in type using a combination of typefaces, point size, line length, leading (line spacing) and letter spacing.Typography is performed by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers. Until the Digital Age typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.

Page layout

Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. Beginning from early illuminated pages in hand-copied books of the Middle Ages and proceeding down to intricate modern magazine and catalog layouts, proper page design has long been a consideration in printed material. With print media, elements usually consist of type (text), images (pictures), and occasionally place-holder graphics for elements that are not printed with ink such as die/laser cutting, foil stamping or blind embossing.Since the advent of personal computing, page layout skills have expanded to electronic media as well as print media. The electronic page is better known as a (GUI) graphical user interface when interactive elements are included. Page layout for interactive media overlaps with (and is often called) interface design. This usually includes interactive elements and multimedia in addition to text and still images. Interactivity takes page layout skills from planning attraction and eye flow to the next level of planning user experience in collaboration with software engineers and creative directors.A page layout may be designed in a rough paper and pencil sketch before producing, or produced during the design process to the final form. Both design and production may be achieved using hand tools or page layout software. Producing the most popular electronic page (the web page) may require knowledge of markup languages along with WYSIWYG editors to compensate for incompatibility between platforms. Special considerations must be made for how the layout of an HTML page will change (reflow) when resized by the end-user. Cascading style sheets are often required to keep the page layout consistent between web browsers.

Graphics

Graphics are visual presentations on some surface such as a wall, canvas, computer screen, paper, or stone to brand, inform, illustrate, or entertain. Examples are photographs, drawings, Line Art, graphs, diagrams, typography, numbers, symbols, geometric designs, maps, engineering drawings, or other images. Graphics often combines text, illustration, and color. Graphics design may consist of the deliberate selection, creation, or arrangement of typography alone, as in a brochure, flier, poster, web site, or book without any other element. Clarity or effective communication may be the objective, association with other cultural elements may be sought, or merely, the creation of a distinctive style.Graphics can be functional or artistic. Graphics can be imaginary or represent something in the real world. The latter can be a recorded version, such as a photograph, or an interpretation by a scientist to highlight essential features, or an artist, in which case the distinction with imaginary graphics may get blurred.